H&M Foundation x Equality Campaign

Charity Concept for the H&M Foundation

During my bachelor, we had this huge interdisciplinary course lasting two months. We were a group of four students coming from four different BA programs of VIA Design; Fashion Design, Retail Management, Visual Fashion Communication and Entrepreneurship (my course).

Together we developed a holistic charity campaign project for H&M. We did a fashion collection inspired by the upcoming trends of the next seasons, using WGSN trend forecasts. We also developed prototypes on a few of our collection items - which our focus group helped us getting customer feedback on. We made both a landing page for the campaign and a mock-up for an Instagram account with content. And lastly, we also did a retail experience in 3D, prototypes for the packaging design and an employee manual.

Besides all this, we delivered a business model and calculations for the revenue model. Of course.


Presenting the design for H&M

We ended up being selected for the Company Presentations. It meant that we got the chance to present our campaign solution for a selected audience coming from the H&M Management Team. That was a major achievement for us!